The Rise of Web3: From 'Nobody' to Trendsetter

2nd Edition | Part 2 of 2

Written by: Jean Ng

HONESTY AND INTEGRITY: THE CORNERSTONES OF LEADERSHIP

"When it comes to leadership," Ashraf begins, "being honest and truthful to my employees and clients has always been my motto." This commitment to transparency and integrity is the foundation on which Asultancy has built its reputation. Ashraf underscores the importance of owning up to mistakes, should they occur, and rectifying them promptly. He emphasizes, "It gets on my nerves when someone in the organization hides problems, as it can lead to even more significant issues down the line. As a leader, I encourage open communication and discussions with my employees to ensure that all projects are on track."

A CONVERSATION WITH THE CEO OF ASULTANCY

In the world of technology and innovation, effective leadership is often the driving force behind successful enterprises. I recently had the privilege of sitting down with Mr. Ashraf, the CEO of Asultancy Sdn Bhd, to discuss the guiding principles and values that steer his leadership journey.

As the founder and CEO of Asultancy Sdn Bhd, Ashraf has faced a multitude of challenges. When asked about the most challenging skill for a CEO to acquire, he doesn't hesitate: "Market research and staying up-to-date with technology developments while simultaneously building and deploying software for clients." This dynamic skill set is essential in the ever-evolving tech landscape, and Ashraf's hands-on approach to staying informed sets an example for his team.

BLOCKCHAIN TECHNOLOGY: A DOUBLE-EDGED SWORD

Blockchain technology, a transformative force in the tech world, also garners Ashraf's attention. He acknowledges its game-changing capabilities, particularly in international payments. "Wallet-to-wallet transactions take a minute or less," he explains, highlighting the efficiency of blockchain technology. However, he tempers this enthusiasm with a dose of reality. Concerns about cybersecurity, especially in deploying smart contracts for clients, give him pause. The lack of insurance for cryptocurrencies and the absence of regulatory bodies to investigate data breaches are thorns in the side of this innovative technology. Ashraf advocates for stronger law enforcement and regulatory policies in the cryptocurrency arena, a stance rooted in a commitment to secure and reliable financial solutions.

CHALLENGES AND SKILLS IN THE CEO ROLE

Market research and staying up-to-date with technology developments are crucial aspects of our work at Asultancy. We not only build and deploy software for our clients but also ensure that we remain at the forefront of the ever-evolving tech landscape. Ashraf's hands-on approach to staying informed serves as a shining example for his team, fostering an amazing culture of continuous learning and growth here.

Ashraf makes it a priority to constantly educate himself on the latest advancements and innovations in the tech space. He attends industry conferences, reads technical publications, and experiments with emerging tools and frameworks - always keeping his finger on the pulse. Ashraf eagerly shares and discusses new technologies with our developers, inspiring that same hunger for knowledge company-wide. His infectious curiosity motivates all of us to actively pursue professional development opportunities and skill expansion.

He has implemented cutting-edge solutions like blockchain, AI, and IoT into client deliverables. He spearheads Asultancy’s internal R&D efforts to build proof-of-concept prototypes with new technologies. Ashraf's commitment to continual learning ensures we can leverage the most modern tech to solve problems for our clients. His hands-on approach in staying current permeates our engineering culture, enabling our team to thrive and keeping our company competitive in this fast-moving industry.

GLOBAL REACH AND CULTURAL DIFFERENCES

Asultancy serves a diverse global clientele, necessitating a profound comprehension of various countries, cultures, and industries. Understanding demographics and human behavior is crucial, as highlighted by Ashraf. He underscores the significance of a robust marketing team equipped with multilingual capabilities to effectively bridge cultural gaps. In the intricate realm of cross-cultural business, local insights prove invaluable. Consequently, I established a company in Malaysia and strategically recruited Malaysians to work with me, recognizing their superior understanding of their own people and country.

THE ROAD AHEAD: INNOVATION AND IMPACT

Looking ahead, Mr. Ashraf's aspirations for Asultancy Sdn Bhd are nothing short of visionary. "The aspiration of Asultancy is to provide more technology solutions," he states. By aligning offerings with market demands and expert insights, Asultancy remains agile and responsive to client needs. Next year, the company plans to unveil its AI system, currently in the research and development phase. The CEO is optimistic about the positive impact it will bring to the tech industry and the businesses it serves. This innovative spirit, combined with a commitment to honesty, integrity, and global understanding, sets Asultancy on a path toward even greater success and influence in the world of technology. 

In our conversation, Ashraf's leadership philosophy and forward-thinking approach became evident. As the world of technology continues to evolve, leaders like him remain at the forefront, shaping the future of the industry and the companies they represent.

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